Within PXL-MAD, we want to set a high standard with regard to research in the arts. Embedded within PXL University College and the University of Hasselt (Faculty of Architecture & Arts), MAD-Research shapes the conceptual development, organization and valorization of research projects in the arts, linking together media, arts, design & society at large. Within MAD-Research three research domains are actively studied: FRAME, MANUFrACTURE & READSEARCH.