Graphic Design is a bachelor/master programme within the university education of Visual Arts, consisting of three bachelor years (180 ECTS credits), followed by one master year (60 ECTS credits). In this education we stimulate students to question and redefine existing solutions. The combination of artistic practice, theory, and research gave birth to a new and well-founded major, which is entirely oriented towards the much evolving future: in the social and artistic sphere as well as the area of media. The present-day students of Graphic Design are not only modellers but also designers of the future.
STRENGTHS OF THE PROGRAMME
Our academic programme focuses on artistic practice and research on image and design combined with a personal interpretation. The interaction between theory, research and artistic practice, as implemented within Visual Arts, is quite unique and is based on the need to give a specific voice to theory and research in this artistic practice. By means of this integration, extra dimensions are being added to artistic practice.
The programme follows a pattern of growing complexity along the consecutive objectives to ‘initiate, deepen and specialize’ students. At the end of the third year a personal visual research is being initiated in the bachelor thesis. This is the starting point for a master and may even result in a doctorate in Visual Arts.
The curriculum of Graphic Design consists of a basic module (core of the programme) and a support module (required to feed the basic module). The core part of the programme consists of a modular designed curriculum in which theory, practice and research are inextricably intertwined. This way students are being offered the possibility to opt for a wide or rather in-depth programme to become a graphic, illustrative, interactive or advertisement designer.
Each design studio is supported by theoretical approaches (or clusters) : Story, Copy (Language), Typo and Concept. This method is creating profundity as well as immediately usable knowledge.